McDonald's has taken the next step in a wider strategy to have its restaurants offer a more local flavor, after signaling such a change in a corporate reorganization last year. For example, Bloomberg said McDonald's (NYSE: MCD) will sell bacon and white-cheddar Egg McMuffins in the Chicago area, and pulled-pork sandwiches in Indiana, neither of which can be found on the Oak Brook-based chain's national menu. The motivation for such changes is clear: fast-casual restaurants that offer higher-quality…Morning Edition RSS Feed via http://www.bizjournals.com/memphis/blog/morning_call/2015/07/mcdonalds-embracing-more-local-menu-items.html?ana=RSS&s=article_search
No comments:
Post a Comment