Thursday, August 20, 2015

Delta aims to catch your eye from the sky

Delta Air Lines Inc. has another marketing plan aimed at boosting the company's brand exposure. The Atlanta-based airline (NYSE: DAL) reported Tuesday that it would be "joining a handful of airlines whose planes sport logos on their bellies for easy brand recognition from the ground." Delta has already painted its logo on the belly of a new Airbus A330. It also has its name on a few Boeing 737-900ER jets, and plans to add the white logo and blue background scheme to its CRJ-200 regional jets. “It…
Source: Morning Edition RSS Feed via http://www.bizjournals.com/memphis/blog/morning_call/2015/08/delta-aims-to-catch-your-eye-from-the-sky.html?ana=RSS&s=article_search

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